i create, therefore i am .


Olivia is native of Nashville, Tennessee and currently resides in between Berlin and Mexico City.  Born in 1985 to a country music singer and a businessman, she grew up surrounded by nature between rolling hills of Tennessee and Tuscany. After completing her high school studies in Switzerland, she graduated University in Paris with a degree in Visual Communications and minor Psychology.  It was after pursuing a Masters degree in lighting design that she found her calling as a multi-disciplinary creative. 

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“I was born an artist, creating little somethings from a lot of nothings since my early days in the sandbox. I always excelled in the arts but never considered it to be a career path until finishing University and being uninspired by the mundane career options. It wasn't until my first journey to Burning Man, that I experienced a total shift in perspective that ignited a solid vision for my potential. This paved the way to finding my purpose which started with co-founding Pret A Diner, a nomadic and innovative dining experience in the form of Pop-Up Restaurants with Michelin star chefs in surreal locations, complete with an art gallery and shop."

 The PAD concept united contemporary art, haute cuisine and live music into an interactive experience for the senses in very unusual locations across Europe. Known for her original and contrasting concepts, Steele designed 14 restaurants and numerous temporary environments which contradict the ordinary - hence her motto “expect the unexpected.” Influenced by her roots and inspired by tradition after living in 7 countries, she developed an eclectic style and unique touch. Her southern roots mixed with a European palette fuse together to transform spaces and create experiences synonymous with true southern hospitality with a distinct flare.

Since Pret A Diner, she has dedicated her life to her art and expansion of consciousness. Olivia is now a internationally recognized conceptual light artist specializing in neon glass and text based art. Her work has been exhibited throughout USA, Europe, South America, Middle East and Africa.  Recent years have seen her branch out into film, public interventions, fashion design and product design. Olivia has her own line of merchandise under the Steele the Show brand which includes hand stamped jewelry, scarves, towels, blankets, books, hand bags and other curious creations.


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Not bound by buildings or borders, blazing trails and accomplishing the unthinkable is just what I do. After years of  traversing the globe embracing new traditions and techniques; I believe there is no creation without tradition, yet no tradition without creation. Innovative experience is at the heart of my mission, never failing to advise you to expect the unexpected: because chances are, it hasn't been done before.

no limit creation .

Is it a one-off mind blowing soiree you want to host or custom accessory you want to commission? Or perhaps you're seduced by light and want your home, office, garden or event donned with the magic of neon. Steele the Show offers full service concept and event production with a unique approach to creating anything and everything. When it comes to Creation, there is no limit.   


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Transforming  the ordinary into extra-ordinary is a labor of love. Playing with our innate attraction to light, materials, environments and energies, Steele style oozes contrast and creative contradiction yet reflects timeless taste and impeccable quality. In love with raw materials, periodic elements and found objects, Steele is able to produce a wide spectrum of stylistic form and function.



"IF YOU WANT IT DONE RIGHT, DO IT YOURSELF"  is my motto and a great tool for acquiring knowledge and skill. With a very hands-on approach to all projects, no detail goes unnoticed. Knowledge is power, and skill is valuable. In this day and age, having both the means and the ability to build and manifest my visions to my standard is another crucial element to success- and ultimate satisfaction.

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Playing the role of the provocateur, Steele's productions dance a line that at the very least wakes the viewer out of a complacency of just looking.

Some call it a celebration of all things weird and wonderful, she considers it a synergy of the hunter and the hunted.

The unconventional use of unexpected materials in contrasting environments reflects the very spirit and nature of STEELE THE SHOW, holding true to the fact that it is necessity which breeds creation.