artisan of the temporary
The most exciting things in this world are temporary. Hurricanes, explosions, loves, lives, PRET A DINERS™, pop-up shops, pop-up galleries… Its no wonder Olivia Steele gravitates towards the ephemeral and chooses to celebrate the temporary.
Olivia is native of Nashville, Tennessee, and currently resides in between London and Berlin and Mexico. Born in 1985 to a country music singer and a businessman, she grew up between Tuscany and a nature sanctuary outside Nashville. After completing her high school studies in Switzerland, she graduated university in Paris with a degree in Visual Communications and minor Psychology. It was after pursuing a Masters degree in lighting design that she found her calling as a multi-disciplinary creative.
Steele is the co-founder and creative director of Pret A Diner, a nomadic andinnovative dining experience in the form of Pop Up Restaurants with Michelin star chefs and art exhibitions. The concept unites contemporary art, food, and live music into an interactive experience for the senses in unusual locations. Known for her original and contrasting concepts, Steele has designed 14 restaurants, and numerous temporary environments which contradict the ordinary - hence her motto “expect the unexpected.” Influenced by her roots and inspired by tradition after living in 7 countries, she developed an eclectic style and unique touch. Her deep southern roots mixed with a European palette fuse together to create events and experiences synonymous with true southern hospitality.
“I was born an artist, and was creating something from nothing since my early days in the sandbox. I never considered it to be a career until after finishing my studies and being uninspired by the mundane.” Since Pret A Diner, she has dedicated her life to her art and expansion of consciousness. Olivia is now a internationally recognized conceptual light artist specializing in neon glass and illuminated and enlightening poetry. Her work has been exhibited throughout USA, Europe, South America, Middle East, and South Africa. She is represented by Circle Culture Gallery Berlin since 2012. Recent years have seen her branch out into film and public interventions . Olivia has her own line of merchandise under the Steele the Show brand which includes hand stamped jewelry, scarves, towels, blankets and various curiosities.
"CONTRAST IS THE GREATEST TEACHER"
NECESSITY IS THE MOTHER OF ALL INVENTION
DISTINCT DESIGN | CURIOUS CREATIONS | DARING CONCEPTS | COOL COLLABORATIONS | EVENT ARTISAN
Playing the role of the provocateur, Steele's productions dance a line that at the very least wakes the viewer out of a complacency of just looking. Some call it a celebration of all things weird and wonderful, she considers it a synergy of the hunter and the hunted. The unconventional use of unexpected materials in contrasting environments reflects the very spirit and nature of STEELE THE SHOW, holding true to the fact that it is necessity which breeds creation.
BOUNDARIES? WHAt BOUNDARIES?
Not bound by buildings or borders, blazing trails and accomplishing the unthinkable is just what I do. After years of traversing the globe embracing new traditions; I believe there is no creation without tradition, yet no tradition without creation. Innovative experience is at the heart of my mission, never failing to advise you to expect the unexpected: because it probably hasn't been done before.
what you seek is seeking you ...
Is it a one-off mind blowing soiree you want to host or custom accessory you want to commission? Or perhaps you're seduced by light and want your home, office, garden or event donned with the magic of neon. Steele the Show offers full service concept and event production with a unique approach to creating anything and everything. When it comes to Creation, there is no limit.
Steele style oozes with contrast and creative contradiction yet reflects timeless taste and impeccable quality. In love with raw materials, periodic elements and found objects Steele is able to manifest a wide spectrum of styles and productions. Playing with our innate attraction to light, materials, environments and energies -- transforming the ordinary into extra-ordinary is a labor of love.
Do it yourself
"IF YOU WANT IT DONE RIGHT, DO IT YOURSELFIE" is my motto and is a great tool for attaining knowledge and acquiring skill. With a very hands-on approach to all projects, no detail goes unnoticed. Knowledge is power, and skill is valuable. In this day and age, having both the means and the ability to build and manifest your visions to your standard -- Another crucial element to success- and ultimate satisfaction.